We work with a number of clients who are hesitant to post about their employees on social media. The reason? A fear that showcasing great talent might lead to that talent being poached. 

And I can kind of see it. When you’ve got someone exceptional on your team, you naturally want to protect that. But there’s a flip side: by keeping your people behind the scenes, you might be missing out on something even more valuable. 

Your people are your brand. 

People want to connect with people. They want to see the faces behind the work, hear the stories, and understand the culture. When you celebrate your team publicly, you’re not just giving them recognition, you’re giving your brand a face and a voice.  

Employee advocacy is one of the most powerful tools out there. It builds trust, humanises your business, and helps attract future clients AND future talent. And when your team feels seen and valued, they’re more likely to stay. 

If the fear of poaching is really strong, it’s worth asking: what’s keeping your employees loyal? 

Because the truth is, if someone’s going to leave, they’ll leave whether or not they’re featured on your Instagram grid. What keeps people is culture, growth, and a sense of purpose. And public recognition plays a part in that. It shows your team that you’re proud of them, that you value their contribution, and that you’re willing to invest in them.  

 So yes, someone might notice your brilliant employee. But they’ll also notice the culture that supports them, the leadership that celebrates them, and the brand that’s confident enough to share its strengths. 

Fear of poaching is common and understandable, but it really shouldn’t be the reason you hide your people. Instead, focus on building a culture that makes them want to stay! Celebrate them. Support them. Let them be proud to represent your brand. 

When your team thrives, so does your business. 

About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.