Bristol-based period care brand Grace & Green has launched a new TV campaign highlighting the lack of workplace period products in their spot, ‘Caught Short’.

Collaborating with JonesMillbank, Bristol-based B-Corp video production company, the ad was created after Grace & Green was named as Sky’s Local Heroes winner for the South West, securing funded media support through the Sky Zero Footprint Fund.

“This campaign is about making sure every employee can manage their periods at work without stress or stigma, and placing Grace & Green as the go-to period brand for businesses that care about their employees,” said Fran Lucraft, Founder and CEO of Grace & Green.

“Access to period products should be a right, not a privilege. We are so excited to see our brand on the small screen! Being a Bristol-based business, it’s incredible to see our work recognised locally and shared nationally.”

Abbie Howes, rostered director at JonesMillbank, added: “Getting caught short at work is a stress far too many women have endured, so it was really important to get that relatability across – whilst using light humour to highlight how ridiculous it is that it’s still not the norm for workplaces to supply period products.”

“Understandably if you’ve never been in the situation yourself it may never have crossed your mind, so we didn’t want this to feel judgmental or lecturing, but rather an issue that’s very easy to fix.”

The campaign is running across the Sky network throughout September alongside digital. For more information visit www.graceandgreen.co and www.jonesmillbank.com.

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JonesMillbank are a full-service production company based at Nine Tree Studios, their 10,000sq ft film studio.

Producing branded content, TV ads and social content their clients include local, global and household brands such as Dyson, University of Bristol, DHL, Oxfam, Pukka and the NHS.

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About JonesMillbank

We're a full-service video production company creating award-winning videos, TV commercials and animations. We work in-house with a talented team of multi-disciplined creatives, all the while telling authentic stories long before they were buzzwords.