Floresco worked with FUNKIN COCKTAILS across Paid Search & Performance Ads, boosting ROAS by 48% YoY and revenue by a huge 105% MoM.
This resulted in their most successful month on Google Ads ever, outside their traditional Christmas peak.
The Challenge
FUNKIN COCKTAILS entered May with strong seasonal potential – warm weather, long weekends and bank holidays. The exciting challenge was to fully harness this momentum and convert it into real commercial impact.
While ROAS naturally varied outside peak holiday periods, FUNKIN needed a robust, high-performing digital strategy to maximise returns and ensure efficient spend.
Our Approach
Creative & Copy Refresh.
We took a fresh creative and copy approach across Performance Max campaigns, updating assets and copy. These improvements boosted engagement and quality scores, critical for maintaining efficiency as we scaled campaigns.
Product Segmentation & Budget Distribution.
Analysis of product SKUs informed an improved approach to product-segmentation and budget distribution that drove significant improvements to both AOV and ROAS.
Seasonal Moments.
We capitalised on seasonal moments and bank holidays with impactful promotional campaigns leveraging historical performance data and new insights to capture intent. Strategic budget distribution and aligned messaging across priority products and campaigns during promotional periods further boosted performance.
People-Powered.
Paid media is highly technical, but we always put people and relationships first. We built a strong and trusting relationship with our FUNKIN client contact through regular collaboration.
The Results
Our focused and agile approach delivered record-breaking performance for FUNKIN COCKTAILS.
This marked the most successful month FUNKIN has seen on Google Ads outside of their traditional Christmas peak.
ROAS: +48% YoY
Revenue: +105% MoM
Sales: +87% MoM
CPCs: -21% MoM
The Impact
What the client had to say
“The team at Floresco consistently delivers, and May’s performance is a perfect example. Their data-driven insights and proactive management have been instrumental in driving strong growth and maximising our reach. We couldn’t be happier with the results. The team has also been a huge pleasure to work with throughout.”
– Zoe Greenwood, FUNKIN COCKTAILS
About Floresco Media
Floresco Media is an independent paid media agency based in Bath and Bristol, UK. Our aim is to think differently about your digital advertising, bringing new perspectives that uncover what others miss and turn it into momentum.
