Hear from award-winning journalist Simon Read, who has over 25 years of experience in national media. He served as Personal Finance Editor at The Independent for seven years and has contributed to The Financial Times, The Times, The Sun, and The Mirror. Simon’s expertise has also led him to broadcast roles on BBC1’s Right On The Money and appearances on Watchdog, Sky News, and Radio 5 Live.
Join for a relaxed 90 minutes of good food, good vibes and good company, all topped off with engaging insights on why newsrooms don’t work like they used to—social news desks are on the rise, and if your PR strategy hasn’t caught up, you’re missing out. Simon Read breaks down what’s changed, what journalists need from you now, and how to get your stories noticed.
Key Takeaways
Why come?
If you want your stories to land in 2025, you need to know how the game has changed. Also, there’s an excellent breakfast—because no good PR move happens on an empty stomach.
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In this talk, we’re bringing together two frameworks he’s been refining for years. Demand That Scales and Systems That Sell, into one blueprint that will help you take control over the way you go to market. We’re going to cover the full journey. How to generate consistent, predictable demand using LinkedIn and email, without relying on referrals, random inbound, or hoping your content goes viral.
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