originally posted to www.carnsight.com 

You’ve probably seen those flashy videos promising that if you use AI to ‘write’ an eBook in a matter of hours, you’ll be rolling in millions overnight. Yeah, okay. Let’s be real – that’s not how it works. But here’s the thing: writing an eBook for your business can be a game-changer. Not because it’s a magic money printer, but because it’s an incredibly smart marketing tool that might just sprinkle in some passive income along the way. 

Now, I get it. The thought of writing an eBook sounds overwhelming. Where do you start? How do you fill all those pages? But here’s a little secret: you’re probably closer than you think. If you’ve been creating content – blogs, white-papers, social posts – guess what? You’re sitting on a goldmine of information that can be repurposed. You don’t need to reinvent the wheel; you just need to give it a new spin. You can find out more about that in our eBook blog here.  

But rather than diving into the “how,” let’s pause and talk about the “why.” Why should you even bother writing an eBook in the first place? 

It will help establish you as an authority  

An eBook isn’t just another piece of content; it’s a showcase of your expertise. It’s like saying, “Hey, I know my stuff – let me walk you through it.” Whether you’re a consultant, a coach, or a small business owner, an eBook helps position you as the go-to person in your field. 

It builds trust with your audience 

People buy from brands they trust. An eBook allows you to offer real value upfront. It’s not a sales pitch; it’s a helpful resource. That kind of genuine value builds credibility and keeps your audience coming back for more. 

It provides the potential of passive income 

While you’re very unlikely to make huge amounts of money, especially at first, selling your eBook can create a nice little stream of passive income.  

A way to repurpose existing content 

As I mentioned already, all those blogs, articles, and posts you’ve written don’t have to just sit there collecting digital dust. You can compile, expand, and refine them into a cohesive eBook. It’s efficient, and it makes your content work double duty.  

Writing an eBook isn’t some get-rich-quick scheme, no matter what the dodgy video ads say. It takes effort, but it’s effort that pays off in authority, trust, leads, and yes, maybe even a little income. So don’t get hung up on the idea that it has to be perfect or that you need to start from scratch. You’re probably further along than you think. And who knows? You might even enjoy the process. 

For tips on editing and proofing your eBook, check out our thoughts here.   

And you can buy our eBook on powerfully practical PR here. 

About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.