Does the customer base you’re building truly offer sustainable growth?
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers.
As marketing leaders, you know it: not all customers are equal. Not all leads are equal. 80% of your revenue comes from 20% of your customers. Why is that 20% more fruitful? They spend more, buy more frequently, advocate for your brand, and make fewer returns and complaints.
This event will help you redress the balance – to reclaim the time and resource you need to reach those most valuable customers.
Hosted by Launch’s award-winning team, the event will also welcome high profile speakers from the marketing industry including Pinterest and Icelandair.
This is a discussion you’ll want to be in on.
The agenda
09:00: Arrival & Coffee
09:30: Introduction, Molly Rush, Head of Growth, Launch
09:40: Happiness Hypothesis – Redefining Performance Marketing for Sustainable Growth, Jaye Cowle, CEO and Founder, Launch
10:10: End-to-end Performance Marketing: Unpacking the Pillars for Success, Amy Budd (Client Services Director) and Paul Bentley (Managing Director), Launch
10:40: A Fireside Chat: End-to-End Performance Lessons from Icelandair
Danny Ireland (Head of Performance Media, Launch) and Nicolas Olivier (Marketing Specialist Europe, Icelandair)
11:10: Coffee Break
11:30: Performance content – scaling creative for results, Molly Rush (Head of Growth, Launch) and Becky Herbert (Head of Performance Creative, Launch)
12:00: Pinterest keynote – speaker TBC
12:30: Lessons from the Field – Learning Programs & Experimentation, Joe Johnston, Head of Conversion, Launch
13:00: Closing remarks – Jaye Cowle
13:00 – 14:30: Networking Lunch
Ticket prices (suggested charity donation of £25 with all tickets)
Launch client ticket – free
Agency Ticket – £100.00
CMO or In-House Marketing Team – £45.00
General Admission – £55.00
Limited number of free tickets for BCI members – enter the code BCI at checkout – be quick!
Buy your ticket
Creative industry events in and around Bristol
Bristol Creative Industries Freelancer Networking Drinks
5.30pm
-8pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
BCI Networking
Come along to our freelancer networking drinks at The Square Club…. widen your networks, make new connections, discuss common problems, and discover potential opportunities for collaboration. Free for BCI members!
BAFTA Guru Live Cymru
Cardiff
Open Event
Calling all emerging talent in film, games, and TV! 
Guru Live Cymru is here to help YOU break into the industry! 
Character VO Foundation Masterclass
6pm
-8pm
Online
Masterclass
The goal of this six week Masterclass is to give you an in depth overview into the types of characters you will need to master for a demo, audition, and job.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationNotifications