This article has previously appeared on the ADLIB Blog.

Average Agency Salary in the South West: Comprehensive Digital Marketing Salary Guide 2025

Understanding Agency salaries in the South West is pivotal for job seekers and employers alike in 2025. This guide provides essential insights into the factors influencing pay scales and highlights the importance of considering additional benefits beyond salary to attract top talent.

For a detailed breakdown of digital marketing salaries in the South West, view our comprehensive salary guide or get in touch for a chat.

VIEW SALARY GUIDE

How do we benchmark salaries and rates?

At ADLIB, we’re always keeping close to market trends and how things can fluctuate between organisations. Here, we aim to provide an overall range of salaries based on the spectrum of roles within the South West agency world. Factors that can influence one’s salary: the size of business and team, their location, the size and number of accounts you may be working on, management responsibilities, the industry sector, and specific marketing skills, will all have an impact.

What to consider when assigning a salary to a role

If you choose to make a comparison, consideration should be paid beyond job title. It is worth noting that salary isn’t everything, and there are lots of other important factors to consider.

To attract the best talent, employers should also focus on:

• Hybrid working patterns
• Flexible hours
• Bonus schemes
• Clear progression plans
• Learning and development budgets
• Wellness vouchers
• Maternity and paternity pay
• Pension contributions
• Health insurance schemes
• Discounted gym memberships
• Social activities
• A focus on employee wellbeing
• Inclusive working environment.

Comprehensive Salary Guide for Agency roles in the South West:

This guide provides salary bandings for various sector roles and their respective job titles, including:

• Board & C-level
• Client services & strategy
• Creative & UX
• Digital marketing
• PM, BA, Product & ops
• Data & Insight
• Developers & Technology

Conclusion

To attract and retain top-tier talent in the South West, consider the complete package: competitive salaries, hybrid working patterns, and a supportive, inclusive work environment.

Written by Tony Allen, Head of Marketing, Digital & eCommerce recruitment at ADLIB.
– Senior Appointments & Strategic Growth | Agency & In-house Marketing.

About ADLIB

We are a Recruitment Agency with purpose. Proudly B Corp certified and employee-owned. Our mission and impact go far beyond recruitment. We immerse ourselves in the worlds we operate in. A trusted partner, supporting growth and success at pace since 2001.