Job Description
We’re looking for a Business Intelligence Analyst – Google Analytics to play a vital role in implementing and trouble shooting tagging and tracking across a suite of websites.
You will collect, analyse, and interpret web traffic data and combine it with offline behaviour to provide actionable insights and strategic guidance.
You will communicate these insights back to stakeholders (both internal and external) to aid and inform decision-making across different areas of the business.
For a full list of responsibilities, please see the attached job description.
Required skills
Essential
- Proven experience in a similar role utilizing Google Analytics; certification is a plus.
- Collaborates and unites with others behind the organisational goals.
- Ability to work on own initiative and within a team.
- Embraces change and drives continuous improvement.
- Demonstrated integrity, professionalism, and commitment to excellence.
Technical skills:
- Experience with setting up tags and event tracking in Google Tag Manager.
- Experience using Google Analytics 4 tools to analyse customer behaviour.
- Utilizing conversion APIs to enhance event tracking and attribution.
- Ensuring data accuracy and integrity in tracking codes and tags.
- Integrating Google Analytics with other data and marketing tools and platforms for comprehensive data analysis.
- Knowledge of analytic tools, data analysis principles and quantitative methodologies used to gain insights into data and present findings to varied audiences.
- Experience in using data visualisation tools such as Power BI, Tableau, Looker Studio, or similar platforms.
Communication and Presentation Skills:
- Strong interpersonal, communication and presentation skills.
- Experience of report writing and presenting, with the ability to convey technical concepts to non-technical stakeholders.
- Experience of building relationships with stakeholders and collaborating with others to achieve organisational objectives.
- Engaging style that will facilitate continual dialogue with stakeholders/business users to uncover insight and improve the service.
Desirable
Technical skills:
- SQL skills for data extraction, manipulation, and analysis.
- Knowledge of statistical analysis and predictive modelling techniques.
- Experience using statistical packages for analysing large datasets (Excel, SPSS, SAS etc.).
Communication and Presentation Skills:
- Experience of presenting commercially sensitive information.
- Skilled in negotiating and influencing discussions to achieve desired results.
Benefits
We respect and value differences. We believe that when people from different backgrounds and with different perspectives work together, we can create the most value for our people, readers, customers, and society. If you are excited about this role but your experience doesn’t align perfectly with everything listed in the job description, we encourage you to apply anyway, as you may still be a good fit for this or other roles.
We’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. We have established five internal D&I network groups to help our people feel supported and included, and to provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences. If there is anything we can do to make our recruitment process more accessible for you, please do let us know at [email protected].
Flexible and hybrid working
We know we create great things and have fun when we come together in person and collaborate. We also know that working from home brings great benefits in terms of being able to focus on our work, and manage our personal lives around our roles. With this in mind, we have established a hybrid working pattern, with 60% of the working week spent in the office.
Our people also benefit from a flexi time policy, and a flexi location policy which gives everyone the opportunity to work from another location for two weeks during the year.
We are open to discussion about flexible working requests for any flexibility needs not covered by these policies.
Company benefits include
- Pension contribution matched to 5%
- Season ticket loan
- Hybrid working pattern, flexi start/finish time
- 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off
- Option to buy/sell up to 5 days holiday a year
- Social committee, regular in-house learning events
- 4x life assurance
Our values
We strongly believe that work is not just about what we achieve, but how we achieve it. We want our people to thrive and develop, and we want to effect positive change in the world.
We have an ambitious and robust sustainability strategy, which includes a zero-to-waste, renewable-energy-fuelled office at Eagle House, the complete removal of single-use plastics from our supply chain, and a roadmap to be fully carbon neutral by 2030.
To put that spirit at the heart of our business, we co-created a set of values with input from everyone here. Our values are:
- Be kind
- Always curious
- Be the best we can be
Apply today to take the next step in your career with Our Media.