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A Two Step Solution for Bristol’s Music Industry

28th October 2024

Bristol-based design studio Rhombus is proud to have supported the launch of Noods Levels CIC’s Two Step Programme, a unique initiative aimed at empowering local music businesses and emerging creatives. 

The initiative combines a structured business accelerator with a unique creative placement scheme, providing practical tools and structured support to drive sustainable growth across the city’s thriving music scene.

Why Two Step Matters

The Two Step Programme addresses two significant challenges in the city’s creative sector. Currently, 60% of UK startups fold within their first five years (Forbes, 2024), while only 1 in 10 UK workers in the creative industry come from working-class backgrounds (The Guardian, 2024). By providing targeted resources for music businesses and opportunities for early-career creatives, the initiative seeks to help participants overcome these barriers, equipping them with the skills and connections needed for long-term success.

For Rhombus Studio, this project was more than just a branding opportunity, it was a chance to give back to the creative community that helped shape the studio’s journey. With the founders’ deep roots in Bristol’s music scene and a passion for supporting grassroots initiatives, the collaboration felt like a natural fit. 

The studio aimed to create a visual identity that not only captured the essence of Noods Levels’ DIY spirit but also provided a professional, flexible design suited to the programme’s potential growth beyond the music sector. 

Crafting the Visual Identity

The brief called for a bold, simple, and flexible brand that could resonate with both businesses and individuals. The design needed to reflect Two Step’s dual mission: supporting local businesses while fostering creativity among young talent.

Colour was key in shaping the visual identity, crafting a vibrant palette with limes and oranges to symbolise creativity and optimism for young creatives, while blue and purple represent collaboration and innovation for businesses. This energetic palette was paired with bold, chunky typography that delivers a clear, impactful message while maintaining a friendly tone.

At the heart of the visual identity is the ‘two-step’ frame, which became the focal point of the brand. It symbolises the programme’s twofold mission: supporting local music businesses while creating pathways for new creative voices from diverse backgrounds. The frame serves as a flexible design element, adaptable across various formats from digital assets to printed materials. 

A Bold Identity for a Promising Future

The final visual identity is bold, clean, and perfectly aligned with Two Step’s mission. It speaks to both businesses and creatives while leaving space for the programme to grow into new areas. Rhombus Studio is honoured to have played a role in an initiative that strengthens Bristol’s music community and creates meaningful opportunities for the next generation.

Music businesses based in Bristol are invited to apply for the programme by October 29th. More info on Noods Levels site.

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