It’s time to redefine ‘peak’ performance. A narrow focus on driving sales during the spending frenzy of Q4 won’t secure the long-term, sustainable customer connections your organisation needs to adapt to a turbulent economy and a challenging marketing landscape.
Launch’s October event makes space for CMOs to reimagine ‘peak’ into a state of being for their marketing efforts, and identify the framework needed to make this possible.
Many years of client collaboration have left us in no doubt that measurement is the foundation of success at every stage of the funnel. So we’ll be hosting Google’s Shruti Maheshwari for a keynote speech on the future of measurement. Plus our panel debates: is ROAS dead? What are the metrics which really matter? (Think: communicating the value of brand awareness to the board).
We’ll also delve into the other key pillars of marketing effectiveness: experimentation and creative, with a programme featuring marketing experts from brands like Green People Organic Skincare and The Natural Adventure.
CMOs will leave empowered to adopt a new kind of peak performance, where an agile marketing approach reacts to customer insights and where experimentation and adaptation help us shape a meaningful customer journey that converts into long-term brand loyalty.
Tickets can be purchased via the button below. Launch are pleased to offer a discount code for BCI members to get a free ticket! Limited availability. Claim your discount by entering code BCI at checkout. This applies to ‘CMO or In-House Marketing Team’ or ‘General Admission’ tickets.
Secure your place
The Happy Performance Agency
Proactive Client Development – 30% off for BCI members
9:30
-13:00
Online
Workshop
Broadcast to Branded Showcase
15:00
-18:00
Arnolfini Bush House, 16 Narrow Quay, Bristol BS1 4QA
Film
Wake Up Call: How to protect your IP when working with contractors, employees, collaborators and suppliers
8:30am
-9am
Online
BCI Webinar
In this webinar, business lawyer Jessica Bent will discuss the legal issues to ensure your intellectual property (IP) ownership and rights are clear and protected across all the relationships your business relies on. It will help you identify when IP comes into existence and what you need to protect, own and monetise it.
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