It’s time to redefine ‘peak’ performance. A narrow focus on driving sales during the spending frenzy of Q4 won’t secure the long-term, sustainable customer connections your organisation needs to adapt to a turbulent economy and a challenging marketing landscape.
Launch’s October event makes space for CMOs to reimagine ‘peak’ into a state of being for their marketing efforts, and identify the framework needed to make this possible.
Many years of client collaboration have left us in no doubt that measurement is the foundation of success at every stage of the funnel. So we’ll be hosting Google’s Shruti Maheshwari for a keynote speech on the future of measurement. Plus our panel debates: is ROAS dead? What are the metrics which really matter? (Think: communicating the value of brand awareness to the board).
We’ll also delve into the other key pillars of marketing effectiveness: experimentation and creative, with a programme featuring marketing experts from brands like Green People Organic Skincare and The Natural Adventure.
CMOs will leave empowered to adopt a new kind of peak performance, where an agile marketing approach reacts to customer insights and where experimentation and adaptation help us shape a meaningful customer journey that converts into long-term brand loyalty.
Tickets can be purchased via the button below. Launch are pleased to offer a discount code for BCI members to get a free ticket! Limited availability. Claim your discount by entering code BCI at checkout. This applies to ‘CMO or In-House Marketing Team’ or ‘General Admission’ tickets.
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The Happy Performance Agency
Wake Up Call: How to make your website copy less boring and more persuasive
8.30am
-9.00am
Online
BCI Webinar
Do you find it frustrating that so much of your hard-won website traffic just ‘bounces’ without trace?
In this session, you will learn how to marshal the seven elements of a good story (hero, problem, guide, plan, call to action, jeopardy, resolution), to craft copy which engages and compels readers and brings them excitedly with you to all the places you want to take them.
Register to listen in for free on Friday 1st November!
Keeping Score
18:00
-19:30
BBC Bristol, Bridgewater House, Counterslip Bristol BS1 6XB
Panel Discussion
How can productions and composers in the West of England work together to harness the storytelling power of original music across all genres of TV? This panel session will showcase how directors and producers work with composers to tell stories, connect audiences with characters and environments, and brand programmes with standout original scores.
Bristol Business Connections: Networking Drinks
6pm
-9pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
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