Content marketing creates conversations and helps build communities. It plays a crucial step in today’s sales funnel.
In this Smart Cookies session, Inkwell founder Chris is going to share how to develop a content marketing strategy, from developing ideas and planning different types of content to marketing and SEO.
He’ll give practical examples of campaigns that you can learn from and share tips that you can implement straight away to get better results from the effort you invest in content marketing.
Inkwell creates extraordinary content that shares human stories to build and inspire communities of small businesses. That means working with brands from TSB to SimpleWeb and organisations like Greenwich University to help them grow their audience of small business owners.
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8:30am – Introduction
8:35-8:50am – Expert presentation
8:50-9:00am – Q&A and close
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Each session will consist of a quick introduction, a 15-20 minute expert presentation followed by Q&A, wrapping up at 9am. Grab a coffee, learn a lot and get on with your Friday!
Whether you’re a tech professional, an entrepreneur, freelancer or student, there will be something for you. It’s a great opportunity to learn something new, make connections and join a community of smart cookies.
Come along and be inspired or – if you’d like to share your own experiences – why not contact us about becoming a speaker?
Register via Zoom More about CookiesHQWake Up Call: Why a brand is more than just a logo
8.30am
-9am
Online
BCI Webinar
It’s a common misconception that ‘brand’ refers to a logo, or at most, a logo and a colour palette. While this is certainly an integral part of a brand, it is only a tiny component that barely scratches the surface. Register to listen in for free about all things branding with Sarah Lawrence on Friday 3rd May!
Adobe’s Creative Cafe Bristol
12pm
-4pm
Harbour Kitchen, Harbour Hotel Bristol, 53-55 Corn Street, Bristol, BS1 1HT
Open Event
This is a portfolio review pop-up ran by Adobe for the next generation of creatives.
Pop by and have your portfolio reviewed by a friendly design pro! Everyone who RSVP’s will get a review slot; each slot will be approximately 15 minutes.
Winning trust with words: How to build credibility with strategic SEO
9.30am
-10.15am
Online via Zoom
Webinar
How can you demonstrate your value to potential clients, while also meeting the ever-changing demands of Google? Instilling trust can help with both.
For B2B websites, trust is crucial to increasing traffic and conversions. This is why a strategic approach to SEO can be key to your success.
Join Stratton Craig’s Head of Digital & SEM, Laura Coles, and Account Director, Helen Procter, on 9 May, 9.30am – 10.15am (BST), for a webinar that will demonstrate how you can win trust with words online.