Social Media Week – a global conference held in over 25 cities worldwide – returned to Bristol in June for the third year running. Our content apprentice, Izzy, had an access-all-areas pass as part of the digital squad to capture content from the week. It was a packed schedule of over 40 sessions, and Izzy has listed the four highlight events from her week…

1. Social Media Trends 2020

“To kick off day 1 of Social Media Week, I attended the sold-out ‘Social Media Trends 2020’ with Drew Benvie from Battenhall. What I found particularly interesting about this talk was trend 2, ‘Insta reality’.

Insta reality is when Instagram users step away from the fake, idealised, seemingly perfect post and instead show a more real and authentic perspective; for example, a ‘woke-up-like-this’ selfie with yesterday’s makeup and bed hair. I for one am exhausted of cherry picking through my camera roll, so I’m excited to see if Insta reality will really take off.

2. Sketchnoting for social

One my favourite events from the conference was Liam Williams’ workshop. I’m a huge fan of doodling, so learning that it’s actually a more effective way of making notes than plain words was great news to me.

In the session, Liam talked us through the different aspects of sketchnoting: shapes, lines, text, icons and faces. At the end we were put the test to create our own sketchnote, and while I’m not an expert just yet, it did teach me that it’s not about drawing ability, it’s about listening and that we should all ditch the lined paper! Look out for some Vision keynote sketchnotes in the coming months…

3. Harnessing the Power of Play

A more niche event, Fat Media’s ‘Harnessing the power of play’ was all about gamification. I was quite shocked to learn that using game-based content creates much more engagement than standard images and videos as users can stay for 30 seconds plus on a game but might spend just a second on a photo. It definitely got me thinking about some ways Bristol Media could implement gamification into our marketing operations.

4. The Social Detail – Closing Party

At the closing party on Thursday night, SMW Bristol ambassadors talked through their highlights. Almost all of them made the connection that the most engaging events were the ones that inspired change. Joyann Boyce from The Social Detail gave an amazing talk about inclusive marketing and then went on to talk on the ‘Activism in the social and digital age’ panel alongside Pussy Riot last minute!

There was so much to take away from both these sessions, but the one key thing is this: ‘Being inclusive in your content should be standard. Being representative of the people around us and the community we live in should be the norm’ – Joyann Boyce.

While I’m glad I won’t be running from venue to venue in the rain again anytime soon, I am so grateful to have been part of the experience. I’ve taken away new skills and knowledge that I can put into practise moving forward in my career. I’ll definitely be signing up to take part again next year and would 100% recommend that everyone in our industry get involved in some way, shape or form as a speaker, sponsor, digital squad member, or just attendee. Bring on Social Media Week Bristol 2020!”