Originally published on www.carnsight.com

A tip for employee attraction and retention from our Founder, Jessica Morgan: “With the introduction of the Employment Rights Bill, an increased focus on the Real Living Wage and more discussion around policies for life stages, you’d hope we were moving towards a more level playing field in workplaces in 2025. Yes, as an employer I want a strong and stable team, but I also can’t forget my own experience as an employee, and the challenges I faced. Learning from what went badly for you as well as what went well should inform your behaviour as an employer. This feeds into my tip – don’t get so caught up in running your business that you forget the human experience of being an employee.

“Work and life don’t always balance perfectly – sometimes they blend, and that’s normal. So, a few hours off to attend a school sports days, take a pet to the vet or have a hospital appointment shouldn’t be something your employees dread asking for. Work can still be completed. Treating people like grown-ups whose lives outside of work are important should mean they’ll have a better and more productive experience inside work, in turn helping with retention and playing a role in the due diligence stage of recruitment.”

A PR tip from our Account Director, Leigh-Ann Hewer: “Understand the current journalist landscape: Journalists have it tough. Potentially tougher than ever before! So, to really maximise your PR in 2025 you need to truly understand the experience and challenges of being a journalist. From the pressure to get clicks and increasing expectations to write eight-plus articles a day, to the inundated email inbox and impossibly fast-paced news cycle, journalists need PRs to work with, not against them.

“Be responsive, concise, and patient and make sure you actually read the publication you’re pitching to! Of course, this has always been the case, but in 2025 this industry understanding will mean even more as pressures continue to rise and competition increases.”

A social media tip from our Account Manager, Alexandra Johansen: “Don’t underestimate the value of ephemeralcontent! Instagram made the ‘blink and you miss it’ feature a mainstay in the social media world, and the pandemic only saw its popularity rise. With fewer opportunities for in-person interaction and many feeling less connected, it was only natural to see ephemeral content being pumped out more and more from both personal and professional accounts. But in the last year or two, attention seems to have wavered, with reels taking the spotlight. While this is for good reason, in 2025, I think there’s something to be said for giving the story function some TLC again.

“Not all content is best suited to permanently stick around on your social media profile, be it Instagram, TikTok, Facebook or other. The story function is so well suited for that ‘in the moment’ content, helping your online community to feel like they’re keeping up with you in real-time, or seeing a side of your business that feels less curated. Take advantage of the sense of urgency and exclusivity that story content offers. It can be great for limited-time offers, flash sales, sneak peeks, and links. As stories disappear after 24 hours, they can also be a great way to encourage immediate engagement. The swipe-up and react functions are a great prompt for starting a conversation in the DMs, which is an opportunity for a more personal interaction with your followers than a comment on a regular post.”

A look into the future of socials, from our Social Media Manager, Laura Witte: “By 2025, social media will feel more like an extension of our lives than ever before—both the good and the challenging. AI will become a trusted companion for many, helping us create posts, connect with others, and even manage our time online. Platforms like Meta will offer deeply immersive virtual spaces where we can laugh, work, and share memories with friends, even if they’re halfway across the world. But alongside these innovations, we’ll see a growing focus on balance—tools to protect our mental health, ensure our privacy, and let us step back when we need a break. Social media will continue to evolve, not just as a place for content but as a space for connection and self-expression.”

About Carnsight Communications

At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.