13 months on with Bristol Media Apprentice, Izzy

The past 13 months have flown by with Izzy, our Content Producer Apprentice. As Izzy's apprenticehsip draws to a close at the end of 2019, she's shared the top 3 lessons she's learned throughout her journey.

5th December 2019

Sometimes I feel like I’m still a newbie and only left my part-time job in retail a few months ago, but the reality is I’ve actually been a Junior Content Producer Apprentice with Bristol Media and AMBITIOUS PR for over a year now!

Since the last time I checked in, things have really taken off. Social Media Week Bristol 2019 has come and gone (read about my life on the digital squad in my blog), I’ve met and featured 5 (soon to be 6) Bristol Media members, and have worked alongside both teams on some really exciting projects. Not to mention that I’ve also been busy at College experimenting with VR and learning about video production.

With my apprenticeship coming to an end and the new year about to begin, it’s the perfect time to reflect on my experience and think about the future. Here are three things I’ve learnt during my time as an apprentice…


Something I struggled with at the beginning of my apprenticeship (and still a bit now) is confidence in myself and my work. Some great advice a colleague gave me is to not doubt myself because of my age or absence in experience. Because when I walk into a meeting or event, no one knows those things, and I can use that to my advantage. What’s the worst that can happen if I approach someone to network at an event? Or offer my input during a collaborative meeting? I’ve realised that people are actually interested in hearing what I have to say and it’s really great to know that.


When I say communication, I mean ALL communications. Whether it be as simple as answering the office phone or communicating brand values, I’m sure my colleagues can vouch for me when I say that since I first started back in November 2018, my internal and external comms have significantly matured. I guess spending 2 days a week at a comms agency will do that to you…

Embrace the deep end

Of course, my apprenticeship has proven challenging at times. I have been thrown into the deep end on a few occasions. Naturally, I like to stick to familiar tasks, things I know that I can do well, but when in a sink or swim position I can either wait for someone else to save me or jump right in. Ultimately I know that I’ll impress my team a lot more if I try and give it my best go. On one occasion I made a video for a client that I really wasn’t confident about doing, but once I’d got past the stress and panic it turned out great.

One year on, I know that I made the right decision choosing to go down the apprenticeship route with Cirencester College. I am super pleased to have finished my exams with a Distinction overall and a job offer from AMBITIOUS PR as Junior Content Executive!


About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

Related articles

6 Quick website hacks to improve your website like a pro

6 Quick website hacks to improve your website like a pro

Ascot Racecourse appoints saintnicks as their Social Media Marketing agency

Ascot Racecourse appoints saintnicks as their Social Media Marketing agency

Leadership & Management Fundamentals

Leadership & Management Fundamentals