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The Crane Consultancy Individual Member

Senior-led paid media, technical SEO, and web analytics. Removing agency fluff and junior hand-offs by having senior practitioners handle strategy, code, and platform execution directly.

The Crane Index: The UK's AI visibility benchmark. Every month we measure how readable more than 3,200 UK company websites are to AI systems, across 19 industry benchmarks including the FTSE 100. Free to read, re-measured monthly.

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Crane Intelligence: One source of truth for marketing performance. Revenue net of VAT, ad spend reconciled to the bank, profit on one definition across every channel. Client reporting built so the numbers agree with your accountant.

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Crane Engine: Paid media run with discipline. True daily cost, budget pacing against plan, and guardrails that catch drift while there is still time to act. Google, Meta and Microsoft accounts managed on evidence.

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The Crane Standard: A weekly note on AI search, paid media and marketing measurement, published every Tuesday morning. What our monthly measurements are teaching us, written for business owners in plain English.

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Member Bio

Founded by Nic Crane, a senior practitioner with over a decade of hands-on experience in digital growth, The Crane Consultancy bridges the gap between high-level strategy and technical execution. We help e-commerce and lead-generation businesses scale cleanly without agency overhead or junior hand-offs.

Our core approach centers on deep technical implementation paired with commercial strategy:

Whether managing global paid media transformations or solving complex conversion tracking challenges, every client works directly with the senior specialist setting the strategy.

Key People

Nic Crane

Nic Crane is the Founder and Principal Consultant at The Crane Consultancy, a senior-led practice operating across Bath, Bristol, and London. Holding over a decade of hands-on experience engineering digital growth at scale, Nic works directly with e-commerce and B2B brands across paid media (PPC & Paid Social), technical SEO, AI search optimization, and web analytics. Prior to founding the consultancy, Nic led paid media for the global digital transformation of LUSH Cosmetics across 16 international markets—an initiative recognized by Welocalize as Best Global Client Team. His background includes roles as Paid Media Enablement & Commerce Lead at Adapt, Head of Paid Media at Navigate, and Digital Data & Analytics Lead for The Ardonagh Group during the Q4 2025 brand launch of Everywhen, overseeing data migrations across 40+ insurance brands. A Meta Certified Media Buying Professional, Google Partner, and Amazon Ads Partner, Nic is also fluent in HTML, CSS, JavaScript, and GTM. The Crane Consultancy was built on a deliberate inverse of the traditional agency model: removing junior hand-offs, sales fluff, and account manager layers so that the senior mind setting the strategy is the one writing the code, building the tags, and optimizing the platforms every week.

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