– Client side experince – strategic planning to deliver against business objectives with a focus on ROI.
– Agency side experience – strategy and planning for existing clients or new business / pitch scenario.
Professional strengths; strategic planning and efficient implementation, managing teams ensuring individuals are motivated and challenged; a commercial approach to maximising revenue opportunities.
Prior to working as a freelance consultant, Head of Marketing at The Mall at Cribbs Causeway from 2006 – 2017. Responsible for the multi-channel marketing strategy with board level reporting.
Achievements include launching Bristol Fashion Week (5 day event), now in its tenth year; creating the largest Christmas attraction in the South West (Winter Wonderland), attracting over 90,000 skaters and turning over £800K during each eight week season; working closely with the Grand Appeal since 2011, providing the venues for both fundraising auctions and organising the Shaun Exhibition – delighted to still be working with them!
Seven ICSC and BCSC Industry marketing effectiveness award wins in 2007, 2011, 2012, 2014 and 2017.
Member of Chartered Institute of Marketing
Trustee of RWA Royal West of England Academy
Governor of Bristol Grammar School