Disruptive Thinking Business Member

We are a B2B marketing and business development consultancy. We get involved with clients’ strategic approach, the practical execution of projects, and end to end programme management.

Member Bio

Disruptive Thinking has grown from two co-founders to a small team with deep expertise delivering on a diverse range of client led activity. Our core team plus a superb network of freelancers and suppliers take on a variety of projects, from from designing marketing strategies and executing delivery, to establishing sales processes, to delivering workshops and accelerator programmes.

We’ve worked with accountancy firms, agencies, startups, law firms, publishers, universities, the creative industries, healthcare providers, and even a contemporary artist – supporting them on strategic planning and execution across their sales, marketing and delivery efforts.

We work with any size of organisation, from large corporates through to startups, plus public bodies and not-for-profits. We have a deep knowledge of the startup and SME ecosystem in the UK, which is often attractive to clients who want to tap into that expertise and startup agile mindset.

Our motto is doing good work for good people. We’re proud of the quality of work we deliver, and ultimately want to work with clients who are also passionate and driven about what they do.

Key People

Yiuwin Tsang | Director & Consultant

Yiuwin founded Disruptive Thinking in the summer of 2017 after eight years working with one of the UK's leading B2B publishers. He started out as a sales executive, working up through to executive level as publisher of the UK's largest and most active small business digital portfolio and overseeing a 200% revenue growth in this senior role. Driven by a passion to see those around him succeed, not only in a professional capacity but also develop in a personal one, Yiuwin thrives when working with teams and individuals on practical and strategic levels to help them grow. Outside of Disruptive Thinking, you can find him hanging out with his young family, daydreaming about mixing records, playing with gadgets and being a highly ineffective inside-out left winger when there's no one else to play out there. Yiuwin also occasionally takes on speaking slots, and has been known to join the odd panel session or give a keynote presentation.

Amy Wilkinson | Director & Consultant

With experience working across in-house and agency marketing teams, Amy has a proven background designing, implementing and optimising complex, integrated digital campaigns and projects. Beginning her career as a copywriter, Amy has led marketing communications strategy, campaign management and client services for an array of companies, mostly in the B2B, not-for-profit and creative industries sectors. Amy's expertise centres around translating big creative thinking and objectives into measurable digital delivery, and working closely with individuals and teams in order to drive projects and growth.