Member Bio
Disruptive Thinking is a small team with deep expertise delivering on a diverse range of client led activity. Our team take on a variety of projects, from designing marketing strategies and executing delivery, to establishing sales processes, to delivering workshops and accelerator programmes.
We’ve worked with accountancy firms, agencies, startups, law firms, publishers, universities, the creative industries, healthcare providers, and even a contemporary artist – supporting them on strategic planning and execution across their sales, marketing and delivery efforts.
We work with any size of organisation, from large corporates through to startups, plus public bodies and not-for-profits. We have a deep knowledge of the startup and SME ecosystem in the UK, which is often attractive to clients who want to tap into that expertise and startup agile mindset.
Our motto is doing good work for good people. We’re proud of the quality of work we deliver, and ultimately want to work with clients who are also passionate and driven about what they do.
Key People
Yiuwin Tsang | CEO
Yiuwin founded Disruptive Thinking in the summer of 2017 after eight years working with one of the UK's leading B2B publishers. He started out as a sales executive, working up through to executive level as publisher of the UK's largest and most active small business digital portfolio and overseeing a 200% revenue growth in this senior role. Driven by a passion to see those around him succeed, not only in a professional capacity but also develop in a personal one, Yiuwin thrives when working with teams and individuals on practical and strategic levels to help them grow. Outside of Disruptive Thinking, you can find him hanging out with his young family, daydreaming about mixing records, playing with gadgets and being a highly ineffective inside-out left winger when there's no one else to play out there. Yiuwin also occasionally takes on speaking slots, and has been known to join the odd panel session or give a keynote presentation.