Member Bio
Hi, I’m Claire.
For the last ten years, I’ve worked with founders in growing B2B, SaaS, and mission-led businesses, helping them build marketing that supports the next stage of growth. I’ve been the first marketing hire, built teams from scratch, launched products and events, shaped positioning and messaging, managed six-figure budgets, and worked alongside agencies, freelancers, and internal teams.
All this experience means I’m well-versed in the marketing challenges founders face as they grow their business. It’s usually one or more of these:
- You’re not generating enough of the right leads to support your growth plans.
- Marketing feels busy, but nobody is clear on what matters most.
- Processes and plans are missing, so everything becomes reactive.
- Your marketing team needs leadership, coaching and someone to set the direction.
As a Fractional Head of Marketing, my role is to bring that direction. Sometimes that’s a monthly Founder Sounding Board. Sometimes it’s a Growth Roadmap to create clarity and a practical 90-day plan. And sometimes it’s stepping into the business as an experienced marketing leader, working alongside your team to provide the leadership they need without the commitment of a full-time hire.
My approach is pragmatic, commercial, and collaborative. I tend to ask plenty of questions before I offer answers. This is because I want to dig into how your business works, what you’re trying to achieve and what’s getting in the way. From there, we can decide what deserves your attention now, what can wait and how marketing can make a bigger contribution to your bottom line.