News

How to craft an Effective Social Media Marketing Strategy

8th October 2024

Building your online presence, particularly on social media, takes more than just knowing what platforms to use and when to post. In our article, we take a look at the core tips and tricks to crafting an effective social media marketing strategy for yourself – or in our case, for clients – and put together a comprehensive guide into all the things you should keep in mind when you’re starting to put your plan together.

  1. Start from the basics: what does a social media marketing strategy entail? In short, it is a core document that will outline how you target your key audiences using social media. It is an extension of your overall marketing strategy, expanding the detail of the social media element, and should cover all the tactics, tools, and audiences that you want to use and engage with.
  2. First, define your few core elements – these being the design style, the tone of voice, and your target audiences. Settle on specific fonts, colours, graphics and image overlays you want to use and stick to them for a cohesive look. Use the research you did when you were developing your initial marketing strategy, and decide your tone of voice. Explore your target audience, and see if it consists of different demographics that need different levels of interaction – then act accordingly. 
  3. Learn how to set goals. These will vary depending on your brand and product; clothing, beauty, and sportswear tend to sell very well on social media as you can quickly see real life examples of what you want to buy, whereas B2B organisations that offer cyber security, office space, or recruitment tend to have a longer customer journey. Setting concrete goals realistic to your industry will mean that no one is disappointed with the results, and everyone on your team knows what the purpose of your social media communications is.
  4. Create engaging content that aligns with your goals and appeals to your target audience. How you create this content should represent you and your brand well and in line with your overall marketing strategy. Be it videos, images, games or polls, they should all serve to engage the audience, be valuable to them, and tell the story of your brand or product.
  5. Utilise social media marketing tools. There are many, many different options at your disposal, so do your research! From content schedulers, to image editors, to AI powered content creators, knowing what’s out there, how to use them and how they might benefit you is essential to anyone crafting a social media marketing strategy.

 

If you’re just looking to see how to expand on your current strategy, or are starting from scratch, then these tips will keep you focused on what matters most and help you view your social media activity as an expansion of your overall marketing strategy. This is just a summary – for a more in-depth guide to crafting your social media strategy, read the full article on our website.

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About OggaDoon

OggaDoon specialises in guerrilla communications and marketing to gain you reach.

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