Floresco Media, the independent paid media agency based in Bristol and Bath, partnered with ethical homeware and lifestyle brand Nkuku through the Q4 2025 peak season.

Across Google Ads, Microsoft Ads, Meta and Pinterest, Floresco helped Nkuku grow revenue by 15% year on year and beat its Cost of Sale targets, in a market where many homeware brands struggled to stand still.

With peak 2026 only weeks away, here’s how that work came together.

Read the full Nkuku case study on the Floresco Media website: https://www.florescomedia.com/case-studies/nkuku/

The brief

Nkuku has a loyal customer base, a strong product range and an in-house team. Going into peak, it wanted extra paid media expertise to capture demand during the most important trading period of the year.

Nkuku and Floresco’s team had worked together in previous years, so Floresco could plug straight into Nkuku’s existing team and start delivering immediately.

What Floresco did

• Audited every paid channel to align strategy with Nkuku’s revenue and efficiency targets.
• Rebalanced Google Performance Max and Standard Shopping, driving a 20% year-on-year increase in Google non-brand revenue and fuelling new customer acquisition.
• Restructured brand campaigns on Google Ads and Microsoft Ads. This cut CPCs by 19% and brand spend by 20%, while brand ROAS rose 15%.
• Scaled Microsoft Ads. Non-brand spend went up 460% at a 36% lower CPC. Microsoft Ads revenue more than quadrupled year on year and ROI doubled.
• Strengthened paid social with a remarketing and retention approach and creative performance analysis. Pinterest ROI rose 45%, and Meta purchases rose 220% year on year.
• Improved live reporting through Peak, so Nkuku could make faster, better-informed decisions as the season unfolded.

The results (Q4 2025, year on year)

• +15% revenue
• +20% Google non-brand revenue
• +15% brand campaign ROAS
• Microsoft Ads revenue more than quadrupled
• Cost of Sale targets beaten

What Nkuku said

“Floresco are a dream to work with. We needed an agency that we could trust to grasp our brand values while understanding our strategic goals with a very tight turnaround. Floresco was able to deliver on all bases and really hit the ground running.

“Integrating seamlessly with our existing team and providing top-level, experienced insights that allowed us to confidently make informed decisions and deliver great results during a high-pressure period in a very volatile market.”

– Harrison Cully, Head of Growth, Nkuku

The team

The Floresco team on the Nkuku account: co-founders and managing partners Sally Hunt and Harriet Barter.

Getting ready for peak 2026? Floresco’s Black Friday PPC Peak Readiness Checklist covers what to do before CPMs climb in November.

About Floresco Media

Floresco Media is an independent paid media agency based in Bristol and Bath, UK. Our aim is to think differently about your digital advertising, bringing new perspectives that uncover what others miss and turn it into momentum.