Paid media agency Floresco Media has been appointed by heritage outdoor brand Orvis to lead its paid search and paid social advertising across the UK.

Founded in Bath in 2025 by Sally Hunt and Harriet Barter, and working with clients across Bristol and the South West, Floresco took over strategic management of Orvis UK’s campaigns in June 2026. The brief covers Google Ads and Meta Ads to begin with, alongside exploring new channels for growth.

Rather than chasing short-term success, the agency is building a coherent, year-round approach for the brand: spending more intelligently, improving efficiency, and reinvesting the gains into reaching new audiences.

Orvis is 170 years old and one of the great outdoor brands, with a loyal following in the UK. It remains one of the few places where enthusiasts can find everything the sport of fly fishing needs.

Aaron Rawling, Managing Director of Orvis UK, said:

“We spoke with a number of very capable agencies during the selection process, but Floresco stood out for their commercial insight, straightforward communication, and genuinely collaborative approach. They quickly understood what makes Orvis different – not just as a retailer, but as a heritage brand with a loyal and knowledgeable customer base in the UK.

“Their enthusiasm for the brand has been infectious – I suspect they left our first meeting as Orvis ambassadors. We’re excited about what we can achieve together as we continue to strengthen the Orvis brand in the UK, grow our community and inspire more people to experience the adventure and wonder in nature.”

For the Floresco founders, the appeal of the account was as much about the people as the brand—including a crash course in a sport neither of them had tried.

Harriet Barter, Co-Founder of Floresco Media, said:

“When we started, Haddie and I went in having never picked up a fishing rod in our lives—and the generosity of the Orvis team and the wider fishing community, sharing their time, knowledge and patience with us, was incredible. It’s an open, friendly and genuinely welcoming world, and we can’t wait to help grow the brand sustainably in the UK.”

About Floresco Media

Floresco Media is an independent paid media agency based in Bath and Bristol, UK. Our aim is to think differently about your digital advertising, bringing new perspectives that uncover what others miss and turn it into momentum.