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From scattered tactics to a high-performing sales engine: a keynote with Ryan Hall

BCI Keynote

13th Oct 2026

12.30pm

-

2pm

S&W, EQ Building, 111 Victoria St, Bristol BS1 6AX

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>by Bristol Creative Industries

How to build a joined-up approach to winning more business

Ryan Hall is back! Following a packed-out keynote in March, the Friday Solved founder is returning to Bristol on 13th October to share more practical, no-nonsense advice on winning work and growing your business.

According to Ryan, most founders don’t have an end-to-end GTM engine. What they have is a collection of activities that happen to run at the same time. Some outbound here, a content push there, an inbound trickle they’ve started calling “strategy”. None of it is connected. None of it compounds.

This talk is all about building the whole thing as one system, not a stack of disconnected tactics. Ryan will walk through his end-to-end blueprint for building a successful GTM engine based on the proven Friday Solved methodology and framework that ensures it takes the pressure off busy founders and growth teams and helps them scale with results that compound.

Key takeaways

You’ll leave with a clear view of what a GTM engine is actually built from: positioning, demand, nurture, and closing, wired together so each part makes the next one easier. Not a hack. Not a shortcut. A system you own and can run for as long as the business exists.

Who is it aimed at?

This talk will be ideal for anyone with an interest and responsibility in new business, this will include founders, leaders, MDs, CEOs, account directors, and new business managers/directors.

About Ryan

Ryan is the founder of Friday Solved, a consulting company that helps businesses solve their sales problems with sustainable solutions. He’s founded and been through two exits, through which his focus has always been about growth through sales. Ryan’s book Don’t Sell is a blueprint to create a scalable and predictable sales engine, maximise sales strategy and put the control of sales back in your hands.

Over the last 20+ years of experience in positioning, proposition design, and sales strategy, Ryan has helped leading global brands such as Deutsche Bank, HSBC, Sky, M&S, first direct, Trainline, Vodafone, The Independent, UBS, Bank of America and The Times buy market-leading solutions.

His passion is to share his expertise and insights with others, particularly founders, CEOs and business leaders who want to create a market position that stands out in a B2B market.

Tickets

> Early bird BCI member tickets are available until Tuesday 29th September at £30 +VAT

> BCI member tickets from Wednesday 30th September are £40 +VAT.

> Non-member tickets are £70 +VAT.

All tickets include a buffet lunch from Sandwich Sandwich.

Not a BCI member? Read more about the benefits and join here.

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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