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Carbon reporting for agencies: the commercial case and how to prepare

BCI Webinar

9th Sep 2026

11am

-

12pm

Online

News

>by Bristol Creative Industries

For creative and digital agencies, carbon data is increasingly a mandatory condition for winning/continuing a contract. Whether that’s a direct request for emissions data as part of a supplier assessment, a line in an RFP asking how you’re managing your environmental impact, or a Gov/NHS tender requiring a Carbon Reduction Plan – if you don’t have an answer ready, you risk losing the pitch before you’ve had the chance to make your case.

In this session, we’ll explore: why carbon reporting is becoming a commercial necessity, what the most common reporting frameworks require, and how to respond credibly – even without in-house carbon expertise.

What you’ll learn

  • Why clients are increasingly asking agencies for carbon data, and what’s driving the shift
  • What’s actually involved in measuring your agency’s carbon footprint (and how long it really takes)
  • What common requests require – including Gov/NHS tenders, client carbon disclosures, B Corp, and assessments like EcoVadis and CDP
  • The difference between offsetting and genuinely reducing emissions, and why it matters for credibility
  • A practical process to build credible carbon data, whatever your starting point

Whether you’re actively pursuing B Corp, responding to requests from clients, or simply want to understand what’s coming and how to prepare, this session will give you a clear, practical picture of the commercial case for carbon reporting and what to do next.

Who it’s aimed at

This session is for creative and digital agency teams that are being asked for carbon data, or expect to be soon. You could be an agency owner, bid manager, compliance lead, marketing manager, or anyone else picking up these data requests alongside their main role – no prior carbon knowledge needed. We’ll keep it practical and focus on what agencies need to do to respond credibly, whatever your starting point.

About Aimee

Aimée Tennant is co-founder of Seedling, a carbon management platform pairing software with expert support to help businesses measure their emissions and plan credible routes to Net Zero. Seedling works with over 500 businesses, helping teams turn operational data into carbon reports for Gov/NHS tenders, client carbon disclosures, B Corp, and assessments like EcoVadis and CDP. Aimée and the Seedling team specialise in making the carbon accounting process accessible for all teams – even those with no in-house sustainability expertise.

Tickets

Tickets for this webinar are for FREE for BCI members. Tickets for non-members are £25 +VAT.

Member

About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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