Young people aged 16–25 are being encouraged to register their interest in the AMBITIOUS Futures Programme, a new initiative designed to provide practical insight into careers in communications, marketing, content and social media.

The new programme has been created to help young people gain practical experience, build confidence and explore career opportunities across the communications industry.

Built around immersive Open Days, work experience placements, 121 mentoring and guest lecturing at schools, colleges and universities, the programme aims to make the creative industries more accessible to young people who may be considering their next step after GCSEs, Post16 study or university.

At the heart of the launch is a call for young people aged 18 and over to express interest in the programme’s AMBITIOUS Open Days, full-day experiences hosted at AMBITIOUS’ Bristol office and delivered by the agency’s team.

Designed to show what an agency career could look like, the Open Days will bring together practical workshops, live briefs and networking opportunities, giving participants a genuine insight into the breadth of careers available across the communications sector.

For its first year, AMBITIOUS will run two dedicated Open Days in partnership with organisations including community groups and education providers, helping the agency reach a diverse range of young people and offer meaningful exposure to the industry, with the first running on 23rd September 2026.

During the sessions, participants will have the chance to discover the world of PR, communications and marketing; learn how campaigns are developed from idea to activation; take part in hands-on workshops led by industry specialists; work on a live communications brief; develop presentation and teamwork skills; build their LinkedIn profile and personal brand; and meet members of the AMBITIOUS team to hear about their career journeys.

The Open Days will bring together groups of around 10–20 participants and are designed to be practical, interactive and confidence-building, helping young people leave with new skills and a stronger understanding of the opportunities available within the communications industry.

AMBITIOUS Futures has been created in response to the barriers many young people face when trying to understand or access professional careers. For many, routes into the world of work are not always clear, and access to industry experience, professional networks and practical skills can depend on who people know rather than what they are capable of.

Through the programme, AMBITIOUS wants to help bridge the gap between education and employment by opening up access to industry professionals, practical learning opportunities and real workplace experiences.

Alongside the Open Days, AMBITIOUS Futures will also offer structured week-long work experience placements throughout the year, giving young people first-hand experience of agency life and the day-to-day work involved in research, campaign creation, content development and client support.

Placements will be available across PR and communications, as well as content and social media pathways, allowing participants to explore different areas of the industry depending on their interests.

Liam Britnell, People & Culture Lead and Associate Director at AMBITIOUS, said:
“Talent is everywhere, but opportunity is not always equally accessible. AMBITIOUS Futures is our way of opening the doors to agency life and giving young people practical, meaningful insight into an industry they may not have considered before.

“We want the Open Days to feel useful, inspiring and genuinely hands-on, not just a look around the office, but a chance to understand how campaigns are created, how different roles work together and what skills can help young people take their next step.

“We’re keen to hear from young people who are curious about communications, content, social media, storytelling or creative campaigns, whether they already know this is a career path they want to explore or are simply interested in finding out more.”

Young people, students, educators and community organisations interested in taking part or partnering with the programme are being encouraged to register their interest and be the first to hear more about the upcoming Open Days and other work experience opportunities.

To express interest in AMBITIOUS Futures Open Days or to learn more about the Programme, please visit: https://www.ambitiouspr.co.uk/ambitious-futures/ and complete the form.

About AMBITIOUS

AMBITIOUS is an award-winning PR agency specialising in corporate and b2b communications, we aim high, just like our clients.