Wake Up Call: How not to spend your experiential marketing budget and the mistakes to avoid
BCI Webinar
Want to get the most out of your activation/experiential budget while not sacrificing impact?
In this webinar, Sammy Savory and Michelle Fischer from brand experience production agency Positive Experience will guide you on what not to do. In a climate where audiences are seeking authentic, analogue brand interactions, they will share their insights and explain how to navigate common brand missteps.
Bristol Creative Industries members can register here
This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Agencies, brand owners, and marketing professionals looking to maximise on experiential marketing.
Sammy brings style, strategy, and a sharp eye for detail to every brand she works with. From Cannes with fashion royalty like Moschino and Bella Hadid to brand guides for BBC’s Strictly and Grub Club, her creative instincts shine. She’s even led Aptamil shoots starring both animals and children—proof that no brief is too bold or chaotic to handle.
> See Positive Experience’s BCI profile here
> Connect with Sammy on LinkedIn
Michelle is a creative production expert with 15+ years of experience in immersive brand experiences. Specialising in creative direction, technical design, and impactful campaigns, she connects brands with audiences in authentic ways. Career highlights include delivering 50+ industry events annually for D&AD, leading Pinterest’s Beach takeover at Cannes Lions, and managing logistics at Green Man Festival, enhancing its operations for over a decade. Michelle combines creativity, intuition, and sustainability in every project.
> Connect with Michelle on LinkedIn
The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.
The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.
The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.
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Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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