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Wake Up Call: How to clean up and make sense of your data to guide smarter decision making

BCI Webinar

30th Jan 2026

8:30am

-

9am

Online

Marketing teams are surrounded by more data than ever, yet so much of it is noisy, inconsistent or simply wrong. This webinar explores how data tracking issues can quietly creep into your analytics, mess up your dashboards and make it hard to understand what’s really working.

Varn’s data analytics expert Haris Alexandrou will unpack the most common problems that lead to messy or misleading data, explain why clean data is essential for smarter decision making, and show you how to set up tracking that gives you clarity and confidence from the outset.

The session will help you cut through the data chaos, track and spot what matters and build your marketing decisions on solid, trustworthy insights.

Bristol Creative Industries members can register here

This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.

Who is it for?

This session is perfect for marketeers, digital specialists and anyone who wants to rely on trusted data and reports to guide decision making, campaigns and strategy.

About Haris

Haris is an expert data, analytics and tracking manager at Varn, specialising in transforming complex or confusing datasets into clear insight. He works with brands to build accurate tracking foundations that support confident, effective marketing decisions, in an era of increasingly overwhelming information.

> Connect with Haris on LinkedIn

> See Varn’s BCI profile here

More about the Wake Up Call webinars

The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.

The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.

The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.

Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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