Fearless Girl: How to make your brand famous and why that matters – a keynote with Pete Bracegirdle
BCI Keynote
Pete Bracegirdle led the McCann NY team that helped transform the gender diversity debate in corporate America by finding a way to place a statue of a Fearless Girl in front of the Charging Bull of Wall Street. She became the symbol of International Women’s Day, an inspiration to Women and girls everywhere and one of the most effective and awarded marketing campaigns of recent years.
What will you learn
Simple lessons that can be applied to any business, big or small, to help build fame amongst their audience and accelerate growth. There will also be opportunity to ask questions towards the end of the talk.
Who is it for
Business owners, marketing leaders, and the agency teams who help them build their brand and deliver growth.
About Pete
Pete is a Brand and Communications leader with over 30 years experience in the UK, US and NZ. He has led global and regional agency teams for some of the world’s most famous brands including Nike, Adidas, PlayStation,Twitter, Mars and Nissan. Along the way he has picked up a few awards including 7 Cannes Grand Prix, a Grand Effie, a Black Pencil and an Emmy nomination. He co-founded Creative Coalition in 2020 to offer businesses and NGOs big agency expertise without the big agency.
Tickets
Earlybird BCI member tickets are available at £30 +VAT up until 31st Dec. From the 1st Jan, BCI member tickets are priced at £40 +VAT. Non-member tickets are £60 +VAT. This ticket includes a buffet lunch and refreshments.
This event will be held in the conference suite at Foot Anstey LLP. Join us from 12.30pm for lunch, with plenty of opportunity to catch up with old friends and make some new connections too. The talk will begin at 1pm.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Wake Up Call: How to protect your IP when working with contractors, employees, collaborators and suppliers
8:30am
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Online
BCI Webinar
In this webinar, business lawyer Jessica Bent will discuss the legal issues to ensure your intellectual property (IP) ownership and rights are clear and protected across all the relationships your business relies on. It will help you identify when IP comes into existence and what you need to protect, own and monetise it.
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8:30
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Future Leap, The Old Chapel, 16 Oakfield Road, Clifton, Bristol, BS8 2AP
Open Day
Luck isn’t a strategy – Systemise your sales engine: a keynote with Ryan Hall
12.30pm
-2pm
Barclays, Bridgewater House, Finzels Reach, Bristol, BS1 6BX
BCI Keynote
Every B2B founder or sales leader hits the same wall eventually. In the early days, growth feels personal. You’re the one sending the emails, working the deals, closing on gut instinct and sheer willpower. But then the cracks show up. The pipeline swings from feast to famine. Your best salesperson leaves, and half your revenue walks out the door with them. Your marketing feels like random acts of hope. You’ve got tools, tactics, a CRM full of contacts. But no system. No engine. Just effort.
In this talk, we’re bringing together two frameworks he’s been refining for years. Demand That Scales and Systems That Sell, into one blueprint that will help you take control over the way you go to market. We’re going to cover the full journey. How to generate consistent, predictable demand using LinkedIn and email, without relying on referrals, random inbound, or hoping your content goes viral.
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