It’s Time to Upgrade to GA4

In 2020, Google announced the launch of Google Analytics 4 (GA4). And, this month, the news that has shaken the marketing world is Google’s decision to set a concrete deadline for the departure of Universal Analytics. What are the Important Dates?    On the 1st July 2023, Universal Analytics properties will stop processing new hits. GA360 … Continue reading It’s Time to Upgrade to GA4