On Tuesday 3 December at the prestigious 2019 Data and Marketing Association Awards at Old Billingsgate London, Bristol creative start-up Tiny Giant won Gold in the Best Use Of AI category.
The award-winning entry was for their 2019 collaboration with the Cheltenham Science Festival.
Inspired by the festival’s Head Of Programming – Dr Marieke Navin – and her ambition to create the world’s first AI science festival curator, the team combined machine learning, design, film and social media to bring AIDA (aforementioned AI science curator) to life.
As a result, she featured at the festival launch on the BBC, as a contributor in the festival guide, on film at the festival and also unleashed her neural network powers to create her own successful event entitled Introvert Narwhals.
“We were thrilled when Dr Navin invited us to get involved back in January,” said Richard Norton, Tiny Giant co-founder. “But to win such a huge industry award takes this story to the next level.
“We believe AI can be part of a compelling narrative to excite and inspire people. AIDA shows this to be so. She proves that a great idea gets even better when humans and machines work together. This isn’t the future. It’s the now.”
Formed in October 2018, Tiny Giant are a trio of creative technologists who fuse daring ideas with emerging technology to create marketing that raises awareness, drives sales and delivers value. They are co-founders Kerry Harrison and Richard Norton, and Technical Director Derek Ahmedzai.
For more details on Tiny Giant and AIDA, visit https://tinygiant.io
To learn more about the Cheltenham Science Festival, visit https://www.cheltenhamfestivals.com/science