Sugar Creative delivers wonder through innovation. Bringing imagination to life, with inspirational and incredible outcomes for everything from entertainment to marketing and science. Based in the UK and serving international partners including Aardman, Toyota, Allianz, Dr.Seuss, Kingspan, Ubisoft, BBC, and OSMO they are regarded as one of the UKs leading creative innovators.
Current flagship projects include a recent partnership between Sugar and Ubisoft creating a global first-of-kind immersive experience that will bring the world of Assassin’s Creed Valhalla to life in XR, a brand new story engine creating narrative VR experiences, a partnership with National Museum Wales to give voice to underrepresented interpretation of the museum collection, and an inclusion and innovation project that will develop the ability to effectively incorporate BSL into VR as an equal language.
They recently launched the cutting edge AR experience ‘Dr.Seuss’ ABC: An amazing AR alphabet’ and the next generation trans-media story experiences ‘Wallace and Gromit: The Big Fix Up’ and ‘Wallace and Gromit: Fix Up the City’ to both critical acclaim and app store success.
In the last year the studio has received awards and accolades including a QLD XR Best in World award, shortlisting for two Cannes Lions, a BIMA10, UK App Award, and selection as a Createch 100 Ones to Watch.