Lynford James Freelance Member

I approach my Photography by shooting candidly to capture the subject's authentic self. My aesthetic is influenced by the pillars of my Jamaican ancestry; Music, Culture, Community & Art. True representation is paramount.

Member Bio

Growing up I was a fly on the wall, quiet and observant, soaking up everything like a sponge. My perspectives as a Photographer stem from my Jamaican roots. OUR culture, music, lifestyle and community, those foundations echo in my imagery.

I’ve never studied Photography, I hold no qualifications, self taught through trial and error. Until one day finding the perfect shot felt as natural as breathing. Since then it’s about consistency, not getting comfortable and evolving as a creative to serve others.

My niche is Music, Events, Fashion and Portrait photography, I like to capture people candidly and organically as themselves whether that be on stage, event or Photography studio. I put a lot of thought into my shoots, I want it everything to feel true to the project, from shooting location to post edits, anything less wouldn’t be a real representation.

Since COVID-19 put a halt to shows, socials and events, I discovered a new passion for Photojournalism, mainly ‘Black Lives Matter’ protests, which began after public execution of George Floyd. I felt it was not only my responsibility, but purpose to capture our emotions, thoughts and fight against racism and showcase it through my social platforms. It didn’t stop there, I attended protests for Anti-Lockdown Rights, Kill the Bill, End SARs and Free Palestine.

My personal highlights of my career are being a photographer at “Glastonbury Festival” and being featured in Google Art & Cultures “Black Lenses Matter”.

It means a lot to me to work with people of colour, especially local creatives because I like to represent them in a positive light, as we’re often misrepresented or made to be be more palatable for non ethnic audiences.

My ambition is to create a name for myself as a Black Photographer and open a studio/ creative Hub in for young people in my community and give them the right tools and positive opportunities to explore within visual art. In my community it’s normal to fall victim to a life of crime, drugs and violence as these are the things we see growing up on a daily basis