Discovidery survey launches for SW marketers
Are you Ready for Brand?
Crossing the gap between early adoption and scale takes a fundamental shift. At first, you focused on your product. But to reach bigger, mainstream, audiences you have to ignite your purpose – and become a brand.
Counterintuitively, this means focussing more on your customers, less on your product features. It’s a tough switch to make. Why do you exist? What problem are you solving? How will customers position you in their lives? How will you transmit that through every facet of your culture, from your marketing to employee engagement?
We partner with leaders to resolve these questions – and more. An exciting journey that shapes and defines your narrative to ensure your tech business is Ready for Brand, ready for next-stage investors, and ready for growth.
Our core services
Brand Strategy: Ready for Brand evaluation, Customer research & segmentation, Market & competitor analysis, Stakeholder engagement & mapping, Brand positioning & strategy
Brand Idea: Brand idea & creative articulation, Brand identity, Brand data, Brand narrative
Brand Culture: Marketing CRM & data planning, Leadership & employee workshops, Training & talent mentoring, Employee engagement diagnostic, Milestone tracking & evaluation
Brand Partner and Founder
Creative Partner and Founder
Finance Partner and Founder
Strategy Partner and Founder