Programmatic Account Manager


Job Description

Adapt Worldwide – a Welocalize company – is a digital performance marketing agency with services across SEO, Paid Search, Programmatic, Paid Social, Content Marketing, Conversion Optimisation and Web Analytics. We help brands grow faster at home or abroad in over 250 languages.

Our teams have a presence in London and the South West and we are getting busier every month with new business and fantastic client retention. As a result of this, we need a talented Account Manager to come and work with us.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We will also give you every opportunity to expand your role and push yourself in new directions as the company grows. During your time at Adapt, you will get top-notch training and the chance to build your technical knowledge with some of the sharpest minds in the industry.

So, if you are already a Programmatic Account Manager and you’re looking for somewhere new to flex your media buying muscles, Adapt might well be the place for you. We work with more than 200 happy clients, delivering outstanding digital media campaigns.

The Role

As an Account Manager in the programmatic team, you will plan and execute client media buying across DV360.  You should have a strong biddable media background and 2+ years’ experience.

You will work within the Audience Team, reporting into the Programmatic and will manage a portfolio of clients to help drive efficiency and effectiveness through better utilization of the tools and features on offer.

Key Responsibilities

  • Respond to briefs, compile media plans to organize targeting strategies actions and goals.
  • Deliver in-depth analysis to understand performance beyond top-line metrics, and present this back to the clients in an easily digestible manner.
  • Demonstrate clear and thorough understanding of programmatic advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
  • Build strong client relationship as a trusted advisor to clients, agree the key measurables and/or campaign targets and develop the strategy on how to achieve them
  • Provide spend forecasts and monitor & optimize campaigns.
  • Educates clients in audience targeting, data management and programmatic buying
  • Ensure work is in sync with overall media campaigns and plans, working alongside Senior Account Managers and Account Directors.
  • Have in-depth knowledge of programmatic, and working knowledge of other biddable platforms.
  • Develop experience in biddable media practices – this includes being able to run programmatic activity through DV360, and activity across other biddable display and eCommerce channels like Amazon.
  • Leverage other people’s skill set to deliver results in clients’ campaigns.
  • Contribute to the upkeep of agency programmatic best practices, and contribute to the documentation of this.
  • Support Programmatic Director to deliver innovative creative and buying solutions to briefs, as well as internal training.

You Need to

  • Have at least 2 years agency-side or client-side working on biddable campaigns
  • Have strong analytical skills and a natural affinity for numbers; you must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
  • Have high attention to detail with an understanding of optimization levers across biddable platforms
  • Experience with planning and running programmatic campaigns on DV360
  • Be a subject matter expert, and passionate on the latest features and releases.
  • Be highly proficient in GA as well as other relevant platforms.

Why Adapt?

Adapt is an energizing place, full of people who know what they’re talking about and have enthusiasm for their work. Our culture is simple: hire great people, trust them as professionals – then let them do their job while nurturing their professional development.

Interested? You can read more about Adapt here…

About Welocalize