How to Target London Customers With SEO

20th November 2022
  1. Understand Your London-Based Audience

  2. What Are The Next Steps After Keyword Research?

  3. Focus On Multiple Location SEO

  4. SEO For Your Audience In London

Search Engine Optimisation (SEO) refers to the practice of improving your internet search visibility. It is a critical component in expanding your company’s internet presence and climbing the search results on Google. Only 0.78% of Google searchers click on results from the 2nd page, showing how important it is for your business to be on the first page of Google.

SEO is a developing internet marketing technique that relies on keyword research. It is also an effective strategy that allows local business to target local customers. Or bigger businesses to target whoever they want in the world!

For example, if your company is in the London area, you can create a local SEO plan to discover local client demands. Or if you’re not sure how, it might be best to outsource to specialists in SEO.

So, how can you capture your London-based audience?

Understand Your London-Based Audience

You know the location of your target audience – London – but do you know enough about your target audience? The way to find out more about them is to conduct keyword research.

To simply target ‘London’ is too broad of a subject area. You also need to understand understand the search terms most prevalent to your topic or industry area.

Keyword research is essentially the foundations of SEO and everything else relates or is connected to keyword research.

The Next Steps From Keyword Research

As mentioned earlier, your keyword research acts as the foundations of your SEO strategy. Then there are other elements you need to consider to optimise your blog/website articles/relevant landing pages.

This includes:

  • Optimising image alt text to include your researched keywords

  • Intralinks, interlinks and outbound links (Have these been tailored to focus on your target location and target audience?)

  • Backlinking (Are your backlinks aiding your target audience in finding you, or are you backlinking for the sake of backlinking?)

Multiple Location SEO

Multiple-location SEO, also known as multi-location SEO, entails managing and referencing a business across the internet and carrying out on-page optimisation.

Google will search for a company name, address, and phone number in your content that has been optimised for local consumption. It is critical that your listings are consistent; otherwise, your local SEO effort may suffer.

According to Go Gulf, local information accounts for around 46% of all Google search results. Go Gulf also reported that 72% of shoppers who conducted a local search at that time visited a retailer within five miles of their area.

This demonstrates that multiple-location SEO is extremely useful to businesses in terms of getting new and recurring customers in the local region.

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