Wake Up Call: How to make your website copy less boring and more persuasive
BCI Webinar
Do you find it frustrating that so much of your hard-won website traffic just ‘bounces’ without trace?
Like most SMEs, you probably made a significant investment in web design, branding, even SEO, but you ‘winged it’ when it came to creating that vital message which your website delivers.
No wonder it’s ‘back button’ 1, ‘call-to-action button’ nil.
But don’t worry, help is at hand. Enter ‘the story’.
Your website exists to persuade people to take an action: here in the services sector that action is simply to get in touch.
To succeed, your words must take prospective customers on a narrative journey, a complete transformation of their situation from an unacceptable “now” to a beautiful, sunlit future where their problems have been solved. And all because they clicked the “contact” button on your website…
In this online session, you will learn how to marshal the seven elements of a good story (hero, problem, guide, plan, call to action, jeopardy, resolution) to craft copy which engages and compels readers and brings them excitedly with you to all the places you want to take them.
About Tom Fallowfield
Tom has been a web marketer since more or less the dawn of time (2002) and has recently launched vanillakiller.com, a service designed to help small creative businesses and freelancers get their hands on the type of high-end messaging advice previously available only to those with an agency budget.
These Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Shonette if you’re interested in speaking at a future session.
Register for your free place
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Feel More Confident At Work
1pm
-2pm
Online
Workshop
Confidence isn’t a given; it’s something we build over time, often behind the scenes. In this session, you will learn more about yourself and ways to boost your confidence at work.
F**kUp Nights Bristol
18:00
-21:00
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
Most people fuck up at some point…and nearly everyone lives to tell the tale.
Fuckup Nights is a global movement and event series that shares stories of professional failure. The event has been running in Bristol since 2023.
Events across the globe get three or four people to get up in front of a room full of strangers to share their own professional fuckup/mistake. The stories of the business that crashes and burns, the partnership that goes sour, the product that has to be recalled, stories like these will all be told.
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At this event we will have three fabulous speakers who are going to share their mistakes. No happy ending for any of these three stories!
Hanna Mepstead – was entrusted with the care of a politician’s daughter – and managed to lose her in London!
Steven Adjei – Steven will share his stories of a failed business, bankruptcy, and moral struggles!
Owen Jones & Fiona Graham will discuss nearly losing a key client following a rebrand.
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Hanna’s story is just one of the stories from her time as a celebrity’s PA. You might find out which one ‘on the night’!
In addition, Steven will tell us how he got duped out of hundreds of thousands of pounds in three continents!
Lastly, what do you do when a premium client hates your rebrand? Fiona from Devonia and brand consultant Owen reflect on a potentially catastrophic oversight.
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Let’s change the narrative, let’s #ShareTheFailure and learn from it.
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What’s Included
All tickets include a glass of wine or beer or two soft drinks plus some canapés (enough to keep your hunger at bay until later in the evening).
Timings
6:00pm – Doors open & networking
6:30pm – Canapés
7:00pm – Presentations start. Each presentation is 10 minutes with 5 minutes Q&A
8:00pm – Networking & drinks
9:45pm – Close
Your host
This event is organised by David Gilroy, Managing Director, Conscious Solutions. A serial entrepreneur David has for the last 30 years worked exclusively in the online space having been part of the early management team at CompuServe, cofounded Sift and for the last 20 years led the team at Conscious Solutions, the UK’s leading digital marketing agency for law firms.
Tickets
Anyone can come to the event. Square Club members get discount, email [email protected] for your discount code.
Crafting connections: How to tell your story and grow your creative business
12:30pm
-1:30pm
Online
BCI Webinar
Hilary Salzman explores how storytelling can help small creative businesses connect with customers, collaborators, and communities. You’ll learn why your unique story matters and how it can shape how others understand who you are, why you do what you do, and how you can help them.
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