This is a free event. We will be discussing practical ‘place marketing’ approaches to attract visitors and investors, as well as sharing our research into perceptions of the Bristol ‘brand’.
Across Europe and beyond, there is much research on effective and coherent place marketing. Join us as we explore the latest findings in this area.
Led by Dr Paweł Capik & Dr Tom Bowden-Green (Bristol Business School), with Dr Hanne Knight (University of Plymouth) we will outline key steps and discuss the importance of coherence between stakeholders involved with these complementary yet diverse target groups. We will also share recent and ongoing research in this field at Bristol Business School.
Book for free
I am a senior lecturer in marketing and a behavioural science researcher within Bristol Business School at UWE Bristol.
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