Proctor + Stevenson X NatWest Accelerator: How to target the right people at the right time
Workshop
Stop trying to broadcast to everyone all the time and start genuinely connecting with the right people when they’re in-market.
This session will transform how you approach targeting, helping you reach the perfect customers with the perfect message at exactly the right moment in their buying journey.
In this workshop we’ll be covering:
· Strategic foundations: Build on your Ideal Customer Profile to create strategically focused campaigns
· Platform intelligence: Match your content to where your customers actually spend their time
· Buyer journey mapping: Craft different messages for top, middle, and bottom-of-funnel audiences
· Always-on strategy: Stay connected with the 95% of customers who aren’t ready to buy today
· AI-powered enhancement: Use artificial intelligence to identify opportunities and enrich customer data for better personalisation and segmentation
We’ll include time at the end of the session for a Q&A and discussion to share insights and answer any specific questions you may have about targeting and messaging.
See you there!
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From tackling your marketing painpoints to delivering global brand strategies, Proctor + Stevenson is the B2B marketing specialist that says YES to your commercial challenges.
Reflections: Reviewing and reframing your year of self-employment
12:00
-13:00
Online
Workshop
This workshop is designed for freelancers, business owners and self-employed people. Whether you’ve had a fantastic year or a sh*t one, there’ll be something to take from it: strategic clarity, a different emotional perspective, and renewed faith, courage, and self-compassion.
Ableton and Envelop Training (for Live Performances)
18:30
-20:30
The Studio, Bath, BA1 2NH
Workshop
This four-week Ableton and Envelop Training (for Live Performances) course introduces musicians and performers to the fundamentals of spatial sound, including ambisonics, binaural audio, and sound diffusion for performance and installation works.
Wake Up Call: Legally ready for AI – A playbook for creative agencies
8:30am
-9am
Online
BCI Webinar
In this webinar, technology and commercial lawyer Rebecca Steer will share the practical steps to adopt AI confidently and safely within your agency.
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