The quality of a brief can make or break your project. It’s obvious really, but it’s amazing how many bad briefs still find their way into creative departments. In this session you’ll learn all you need to make sure your briefs are smart, interesting and inspiring. And, of course, brief.
This online workshop with Kit Altin covers the core skills anyone needs to write a great brief. It is built around the “source code” of a great brief: brevity, clarity and creativity, building up skills across all three. It explores both logic and magic; rigorous critical thinking and imaginative expression – all essential to great brief-writing. The emphasis is firmly on practical tools that delegates can take away and apply to their work.
You’ll find out how to inspire people in 15 minutes flat, how to engage creative minds, and a whole load of tips, traps and troubleshooting based on years of industry experience. And finally, you’ll leave the workshop knowing exactly what a good brief involves (and a bad one) and learn the right questions to ask.
This workshop will run over two consecutive mornings – Wednesday 27 & Thursday 28 January – from 9.30am-1.00pm each day.
Tickets are £150+VAT for BCI members and £225+VAT for non-members. Places are limited to ensure we have a productive session. Book your place via the link below.
Kit knows what it’s like at the coalface of brief-writing. Over her career she has written just about every kind of brief for every category, platform and challenge, from soap powder to saving lives, and agency and client-side. As a former award-winning copywriter, she knows what it’s like on both sides of a brief, and ruthlessly exploits this knowledge to inspire brilliant work from her creative teams.
Kit is currently Chief Strategy Officer at The Gate and she is a leading member of the D&AD training faculty, designing and delivering some of their most popular masterclasses for individuals and companies, and speaking worldwide on effective communication. Kit was named by the Institute of Practitioners in Advertising as a Woman of Tomorrow for her pioneering work with Change. Alongside her work with The Gate and D&AD, Kit is also a mentor for Bloom, the network on a mission to ensure women have equal opportunity in the communications industry. And she is a judge for the Effie Awards.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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